wheelAIR on Dragons’ Den


Many people were glued to the BBC on Sunday 14 January 2018 to see wheelAIR on Dragons’ Den, with brand ambassador Michael Kerr and founder Corien Staels showcasing the wheelAIR cooling backrest cushion.

“It was a truly thrilling (and extremely nerve-wracking) experience,” said Corien, talking about representing wheelAIR on Dragons’ Den

“The Dragons certainly got fiery over my numbers and some clever editing made it appear as though I was dangerously close to passing out… But, as the episode revealed, I recovered (thank god for that banana!) and the Dragons were big wheelAIR fans… four out of five were extremely keen to invest!”

“Receiving offers from 4 Dragons was beyond my wildest expectations and an important moment for the business.  The episode was filmed 6 months ago and since then, the business has changed, but the wheelAIR’s quality has never been higher. We now operate with a distributor and dealer model, bringing the wheelAIR to shops near you.”

Corien has also revealed that subsequent to filming, wheelAIR won several monetary awards which allowed wheelAIR to postpone the investment.

Want to know more?

You can catch up as with the pitch on iPlayer if you didn’t get to see it at the time of broadcast.  You should note that you require a TV Licence to watch the iPlayer and see wheelAIR on Dragons’ Den.

Discount code!

To celebrate winning the support of the Dragons, wheelAIR want to share the love. So they have created a discount coupon for the online shop where you can purchase the wheelAIR for a reduced price of £575! Just use DRAGON575 on checkout to save £75.

A wheelchair user for 20 years, Dominic looks at how a wheelchair works for its user base, not the brochure. Dominic is our lead editor.

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